18 Mar Students will individually prepare a report on the marketing conditions found in their country of choice including: market structure, customs, legal/political
I need to wite a report for my International Marketing class about the United Arab Emirates, I attached all the instructions. I also provided 10 resources from the William Carey Library, but you can find different ones that adjust better to the report, the only requierements is that the have to be from the William Carey Library and no more than 5 years old. Also I provided a sample that has to be followed.
BUS 4120 – International Marketing
Country Reports
Students will individually prepare a report on the marketing conditions found in their country of choice including: market structure, customs, legal/political issues, economic environment, logistics, culture, and geography which affect marketing mix decisions in that country. Only one student per country. International students must select a country other than their home country.
The report should follow the format covered in BUS 3130 (Business Communication). At least one graphic must be presented appropriately as illustrated in the BUS 3130 Sample Document. Special attention should be paid to how these factors affect the marketing mix and marketing decisions. The report should include the following sections:
1. Title Page
2. Letter of Transmittal
3. Table of Contents with page numbers
4. Executive Summary
5. Introduction – Brief overview of country and contents of the report
6. Discussion
a. Market Structure/Economic Environment
b. Culture/Customs
c. Legal/Political Issues
d. Geography/Climate – including (but not limited to) logistics and distribution systems
7. Conclusions and Recommendations
8. Works Cited
You will also present the written report to the class. Professional dress is required. You must also include PowerPoint slides and any other visual aids that you think will be of interest to your audience.
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BUS 412 – International Marketing
Country Report Rubric
Name_______________________________________________________________________
Country_________________________________________ Date____________________
|
Criteria |
Points |
|
Content: Title Page Letter of Transmittal Table of Contents Executive Summary Introduction Discussion Market Structure/Economic Environment Culture/Customs Legal/Political Issues Geography/Climate Logistics/Distribution Conclusions/Recommendations Works Cited |
25 |
|
Sources are identified and appropriately documented. Sources are credible. |
25 |
|
Required graphics presented accurately. Graphics included in Table of Contents |
15 |
|
Project is written in the assigned format. |
15 |
|
Grammar, spelling, punctuation, and sentence structure are correct and professional. |
20 |
|
Total |
100 |
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Finding Company Profiles, Industry Profiles, and Country Reports in Business Source Complete
Company Profiles
Step 1: Click the “More ▾” option located in the gray bar at the top of the database search screen, and choose “Company Profiles.”
Step 2: From the screen below, enter the company name in the search box or browse using the alphabet menu. Be sure to check the company location and industry in the third and fourth columns to ensure you are selecting the appropriate report.
Finding Company Profiles, Industry Profiles, and Country Reports in Business Source Complete
Step 3: Complete MarketLine or Medtrack company profiles are available in the second column, labeled “PDF Complete Report.” These are large files, but you can navigate using the table of contents located on the left (outlined in red below).
Finding Company Profiles, Industry Profiles, and Country Reports in Business Source Complete
Industry Profiles
Step 1: It is advisable to use the appropriate NAICS (North American Industry Classification System) code if you know it. You can find these in the “Company Information” section of the database, accessed using the link in the gray bar at the top of the search screen. Note: You can also visit https://www.naics.com/search/ to find industry codes. If you use this method, skip to Step 2.
Choose the company from the results list.
You’ll find NAICS codes in the “Industry” of the Company Data. Click the + in front of the word “Industry” to see the associated NAICS Codes.
Finding Company Profiles, Industry Profiles, and Country Reports in Business Source Complete
Step 2: Go back to the search screen and enter your NAICS code and change the “Select a Field” option to “IC NAICS Code or Description”.
Then, use the “Source Types” limiter on the left side of the screen to limit your results to “Industry Profiles” and click the “Update” button. You may also want to choose the Market Research Reports and the SWOT Analyses options here.
Results will now show industry profiles on your topic from various sources. Be sure to use additional search terms and limiters to focus your search.
Finding Company Profiles, Industry Profiles, and Country Reports in Business Source Complete
Country Reports
You have a couple of options on how to access country reports.
Option 1: First, search for a country name, then limit source type to “Country Reports.” “Source Types” is an option in the limiters on the left side of the results page. Check the box, and click update. Be sure to check the publication dates to ensure you are accessing the most up-to-date information.
Finding Company Profiles, Industry Profiles, and Country Reports in Business Source Complete
Option 2: Search for [country name] AND “country report.” Be sure to include the parentheses. Again, it is important to check the publication dates of the results for currency.
Hint: These are large documents without a table of contents/navigation. Use the magnifying glass option to search for terms within the document.
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