MAR3817CBE Section 01CBE Search Engine Optimization and Mark (11 Weeks) – CBE Online Course – 2024 Spring Quarter

Deliverable 7 – Client Template

Deliverable 7 – Client Template

Assignment Content

1. Competencies
   
   • Evaluate strategies behind website pages’ ranking in organic search results.
   • Critique the technical search engine optimization elements of a web page.
   • Describe content marketing distribution strategies, cycles, and new content marketing technologies.
   • Evaluate keyword targets via a keyword research tool.
   • Describe the purpose of “list posts”.
   • Appraise effective search engine optimization and content using analytics.
   • Student Success Criteria
     View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.
     Scenario
     You work for a full-service marketing company, Signle. Signle takes a holistic approach and tailors their services to the unique needs of each client. The company provides data analysis, digital strategy, web development, and training, as well as helps organizations reach their goals and build capacity within their teams. Signle is a top-rated innovative digital marketing agency that offers small to midsize businesses and startups premium and flexible digital marketing services.
     Instructions
     You have been tasked with creating a document that would be used as a template when working with clients. This template should include text explaining the digital marketing and SEO concepts that the representative could then tailor to the client presentation. This document will ensure consistency of communication in the reports that are provided to clients. The tone of the writing should be for a generic client. The expectation is that prior to providing this document to a client, it would have additional information added that relates specifically to the client. Please include the following in your template:
   • A cover page, table of contents and reference page.
   • Explain the concepts, challenges, and advantages of integrated marketing.
   • Discuss at least 3 best practices of a digital marketing campaign that would potentially be useful for most organizations.
   • Explain the concept of target marketing as it applies to SEO.
   • Compare at least 2 different social media channel options (TikTok, Facebook, Instagram, YouTube, Pinterest, Twitter, LinkedIn, etc.). Identify at least 1 pro and con for each channel.
   • Discuss the importance of mobile technology as it relates to SEO.
   • Evaluate the use of keywords in various areas on a website.
   • Explain why auditing existing content on a website is necessary.
   • Assess at least 3 KPIs to consider monitoring with social media channels.
   • Explain what a list post is and describe at least 2 ways in which a list post could provide value to an organization.
   • Summarize the importance of Google Algorithms.
   • Resources
   • Library Databases
   • Gale Virtual Reference (topic overviews & definitions): https://guides.rasmussen.edu/gvrl
   • Discovery (articles and ebooks): https://guides.rasmussen.edu/discovery
   • O’Reilly Safari (ebooks, videos, & tutorials): https://guides.rasmussen.edu/safari-tech
   • Schedule an appointment with the Business Librarian for research help:
   • APA Guide
   • Use the Writing Lab for timely feedback to help you fine-tune your deliverable before you submit it for grading.
   • On a shorter timeline? Grammarly is available to provide you with almost-instant feedback to help you proofread your work.
   • Please click here for information on creating a template.