20 Feb Successful businesses regularly analyze their processes to ensure they’re operating as efficiently as possible and maintaining their competitive advantages.

Wk 3 Summative Assessment: Company Analysis Project: SWOT Analysis

TESLA

Assignment Instructions

Successful businesses regularly analyze their processes to ensure they’re operating as efficiently as possible and maintaining their competitive advantages. Although you can assess a company in many ways, a common technique is the SWOT analysis. In this assessment, you will use a SWOT analysis to better understand the factors involved in making business decisions that promote sustainable competitive advantage.  

 

Assessment Preparation

Select and research a company from the 2023 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace. This should be a different company than the one you selected in Week 2.

Evaluate the selected company’s sustainable competitive advantage using the SWOT analysis technique. 

Assessment Deliverable

Write a 700- to 1,050-word modified SWOT analysis that includes the following:

· Introduction: Provide a detailed description of the company.

· SWOT Diagram: Include a diagram with strengths, weaknesses, opportunities, and threats. Ensure that your SWOT analysis reflects the unique aspects of the company rather than generic examples.

· Internal Analysis: 

· Evaluate how specific internal factors identified as strengths and weaknesses contribute to the company’s competitive advantage. Focus on the unique internal aspects of your company rather than pre-defined examples, such as but not limited to, resources or current processes. 

· External Analysis: 

· Analyze what impact specific external factors identified as opportunities and threats have on the company’s ability to maintain its competitive advantage. Ensure that your analysis is tailored to the specific external factors you have identified for your company. These may include, but are not limited to, market and economic trends, artificial intelligence (AI) implementation and use, demographics, and regulations. 

· Conclusion: Assess how effectively the company leverages its SWOT characteristics to retain its competitive advantage.

Include APA-formatted in-text citations and a references page with at least 2 sources. You may include your textbook as 1 of the sources.  

Submit your assessment.

Assessment Support

· Review the grading rubric for guidance on deliverable expectations.

· You can view sample SWOT Analyses by visiting the University Library  > Research Databases > B > Business Source Complete: SWOT Analyses

· Review the SWOT resources available on the University Library’s Find or Create a SWOT Analysis page.

· Review the following resources for writing guidelines and APA information: 

· Center for Writing Excellence 

· Reference and Citation Generator 

· Grammar Assistance

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Rubric Details

Maximum Score

170 points

· 1. Provide a detailed description of the company.

15% of total grade

· 2. Use a SWOT Diagram to analyze the company and its unique aspects.

25% of total grade

· 3. Complete an internal analysis.

20% of total grade

· 4. Complete an external analysis.

20% of total grade

· 5. Assess how effectively the company leverages its SWOT characteristics to retain its competitive advantage.

10% of total grade

· 6. Critical thinking and problem solving: Define the problem

5% of total grade

· 7. APA, Grammar, and Writing Mechanics

5% of total grade

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