Competency

• Determine different types of local, domestic, and global business model strategies.
• Assess the characteristics of an entrepreneurial mindset.
• Evaluate business models that organizations utilize to effectively implement strategies.
• Critique how ethics affect entrepreneurship.
• Apply techniques used in business development.
• Synthesize the different components of the business plan.

Student Success Criteria

View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.

Scenario

You have decided to open an ice cream shop and move your home-based business into a storefront. Recently, you met with SBA National, a non-profit that focuses on helping entrepreneurs start their businesses with funding and guidance. The non-profit also hosts a business pitch competition for anyone who is a client. The final step in the competition is to create a business plan.

Instructions

You will develop a business plan that outlines the strategy for your company. Include the following:

• Executive Summary
• Company Description – Background on Industry, is the company global or domestic and what techniques will be used to develop the business.
• Organizational and Management Structure – Include the type of business model for your company and why you chose that model.
• Competitive & Market Analysis – How does the selected business module strategy fit with the competitive market?
• Goods and Services Breakdown – What goods and services will be offered?
• Marketing and Networking Synopsis – What entrepreneurial mindset skills could be used?
• Sales Strategy – Include ethical strategies
• Financial Plan: List all upfront one-time costs needed to open, including the total amount. List all the monthly costs and the total. Revenue and profit should be forecasted for five years. The cost of Goods Sold should be determined for year 1, with a 2.5% increase each of the following years.

A – 4 – Mastery

Comprehensive Executive Summary.

A – 4 – Mastery

Comprehensive Company description of background on Industry, global or domestic company, and techniques used to develop the business.

A – 4 – Mastery

Comprehensive organizational and management structure included the type of business model for the ice cream shop and why the model was chosen

A – 4 – Mastery

Comprehensive Competitive and Market Analysis that discussed how the selected business module strategy fits with the competitive market.

A – 4 – Mastery

Comprehensive Goods and Services Breakdown

A – 4 – Mastery

Comprehensive Marketing and Networking Synopsis.

A – 4 – Mastery

Comprehensive Sales Strategy including ethical strategies.

A – 4 – Mastery

Comprehensive Financial Plan listing all costs considered per instructions in assignment.