15 Mar Throughout this course, you have been using different analysis strategies to determine best practices for developing your business plan. Using the company app

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Wk 6 Summative Assessment: Company Analysis Project: Strategic Objective Presentation

Assignment Instructions

Showcase your skills! Earning a minimum grade of 85% on this assessment is one of the criteria for earning the Business Planning digital badge.  Learn more about Business & IT badges.

Throughout this course, you have been using different analysis strategies to determine best practices for developing your business plan. Using the company approved in Week 2, you will conduct a situational analysis to reassess the current strategic position of your company and propose a new strategic objective. Additionally, you will outline business plan goals to achieve this objective to key stakeholders, detailing how leadership will monitor progress toward these goals.

Assessment Deliverable 

Create a 10- to 15-slide presentation with detailed speaker notes for key stakeholders to solicit their approval of your strategic objective. Address the following in your presentation:  

· Introduction: Include the company’s mission and vision statements.

· Core Values, Ethics, and Social Responsibility: Highlight the company’s foundational principles.

· Company Analysis:

· Internal Environment Analysis: Assess strengths and weaknesses related to resources, trademarks, patents, copyrights, or current processes.

· External Environment Analysis: Examine opportunities and threats related to market trends, economic trends, demographics, or regulations.

· Impact Evaluation: Analyze how the internal and external environments influence the company's ability to achieve its strategic objectives.

· Strategic Objective: Outline a new strategic objective, selected based on your Week 5 analysis.

· Business Plan Goals: Detail short- and long-term goals for achieving the strategic objective. Include lessons learned from your analysis of a struggling company in the Week 5 Summative Assessment: Company Analysis Project: Struggling Company Analysis.

· Measurement Methods: Define how leadership will measure progress toward these goals, including specific metrics and data collection methods.

Include visuals where appropriate and an APA-formatted references slide.

Cite at least 2 sources other than your textbook. 

Submit your assessment.

Assessment Support

· Review the grading rubric for guidance on deliverable expectations.

· Review Video Presentation Assignments to learn how to create a presentation.

· Review the following resources for writing guidelines and APA information: 

· Center for Writing Excellence 

· Reference and Citation Generator 

· Grammar Assistance

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