Prior to beginning work on this assignment, review the following:

• Read Chapters 11, 12, 13, and 14 in your textbook, Business Analytics: Communicating with Numbers, 2e.
• Review the Data Mining – Overview infographic below.

Long description

In this assignment, you will analyze current data mining practices and evaluate the pros and cons of data mining. You will research an example of a company that has successfully practiced data mining to forecast the market and a company that could not leverage data mining effectively to forecast the market.

In your assignment,

• Discuss the industry standards for data mining best practices.
• Identify pitfalls in data mining, including practices that should be avoided.
• Provide an example of a company that has successfully practiced data mining to forecast the market.
  • Explain the company’s forecasting model.
  • Describe how they deployed these data mining practices, the insights they gleaned, and the outcomes they achieved.
• Provide an example of a company that experienced a failure in data mining that led to an incorrect market forecast.
  • Explain the company’s forecasting model.
  • What pitfalls did the organization fall into?
  • Explain which data mining best practice(s) they could have implemented instead to avoid this failure.

The Data Mining Best Practices assignment,

• must be two to three double-spaced pages in length (not including title and references pages, charts or tables), and formatted according to APA StyleLinks to an external site. as outlined in the Writing Center’s APA Formatting for Microsoft WordLinks to an external site. resource.
• must include a separate title page with the following:
  • title of paper in bold font
    • Space should appear between the title and the rest of the information on the title page.
  • student’s name
  • name of institution 
  • course name and number
  • instructor’s name
  • due date
• must utilize academic voice. Review the Academic VoiceLinks to an external site. resource for additional guidance.
• must include an introduction and conclusion paragraph.
  • Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
  • For assistance on writing Introductions & ConclusionsLinks to an external site. as well as Writing a Thesis StatementLinks to an external site., refer to the Writing Center resources.
• must use at least one credible source in addition to the course text.
  • The Scholarly, Peer-Reviewed, and Other Credible SourcesLinks to an external site. table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
  • To assist you in completing the research required for this assignment, review Quick and Easy Library ResearchLinks to an external site. tutorial, which introduces the University of Arizona Global Campus.
• must document any information used from sources in APA Style as outlined in the Writing Center’s APA: Citing Within Your PaperLinks to an external site. guide.
• must include a separate references page that is formatted according to APA Style as outlined in the Writing Center.
  • Review the APA: Formatting Your References ListLinks to an external site. resource in the Writing Center for specifications.