21 Mar Choose a product, or physical good, that you are familiar with Share a brief description of the product. Classify the product as one of the offeri
Part 1: Initial Post
- Choose a product, or physical good, that you are familiar with (please use a product not previously used in Module 1)
- Share a brief description of the product.
- Classify the product as one of the offering types below and explain your reasoning.
- Convenience
- Shopping
- Specialty
- Unsought
- Next, choose a service offering.
- Share a brief description of the service.
- Classify the service as one of the offering types below and explain your reasoning..
- Convenience
- Shopping
- Specialty
- Unsought
- Considering the product-service continuum shown below, where would your product and your service fall along this spectrum? You may use the markers on the image below as reference (for example, my service would be located to the right of investment advice).
- Explain your reasoning as it relates to the tangible vs intangible features and benefits. For more information, visit Lumen Learning's discussion of Goods vs. Services: https://courses.lumenlearning.com/marketing-spring2016/chapter/reading-products-and-services/Links to an external site.
Source: Lumen Learning https://courses.lumenlearning.com/marketing-spring2016/chapter/reading-products-and-services/Links to an external site.
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