Overview

For this assignment, you will develop a short video presentation that showcases your personal brand. Your personal brand represents how you want to be perceived professionally, the values you stand for, and your unique strengths. Building a strong personal brand is essential as it helps you communicate who you are and what you bring to the table, giving you a competitive edge in your professional interactions with colleagues, leadership, and clients.

Why is personal branding important? A well-defined personal brand makes you more memorable and trustworthy, positioning you as an authority in your field. It enables you to highlight your skills and expertise, differentiate yourself from others, and connect meaningfully with your audience.

Instructions

For this assignment, you will develop an outline and script for your video in a Word document. You will use the content in your outline and script to create your personal brand short video (2-3 minutes in length) using My Media Gallery in Canvas, the following instructions will assist you.

• How to Record Video or Audio Using My Media [PDF] Download How to Record Video or Audio Using My Media [PDF].

Remember it is important to grab your audience's attention. Think about what you are passionate about, and what stands out about you. Create empathy and use supporting statistics and stories. Pay attention to your pace, body language, and tone. Be sure to Wow and use "Moments that Matter." Relax and be yourself, you won't go wrong. Don't be nervous, make this fun, it is meant to be practice and a learning experience for those of you who haven't done a lot of videos yet. We're here to support you.

Getting Started

Outline and Script Development:

For this assignment, you will develop an outline and script in a Word document for your personal brand video that will be 2-3 minutes long. Use the outline to structure your key points and script.

Outline Components:

1. Develop an outline for your video that includes the following required components.

• Headline: Create a catchy headline to get your audience’s attention.
• Main Points: Develop three main points that reflect your personal brand and develop three supporting points for each.
  • Example: Three Ways to Stand Out in Your Field.
    1. Main Point 1: Social Media.
       1. Supporting Point 1: Engage in professional development courses.
       2. Supporting Point 2: Stay updated with industry trends.
       3. Supporting Point 3: Network with industry experts.
• Conclusion/Call to Action: Summarize your main points and include a call to action that encourages your audience to connect with or follow you for more insights.

Script Writing and Practice:

2. Develop a script that includes the content in the personal brand outline.

• Practice using the script until you feel ready to record your video.

Video Creation:

3. Create your personal brand video using Media Gallery in Canvas; keep it simple.

• The following instructions will assist with the submission of your outline, script, and personal brand video.
  • How to Record Video or Audio Using My Media [PDF] Download How to Record Video or Audio Using My Media [PDF], see page 4, Add the Video Link to the Assignment Document or Template.
• Ensure that your video is engaging by paying attention to your pace, body language, and tone. Incorporate your brand colors and logo, if applicable.
• Key Points to Remember:
  • Identify your target audience.
  • Use storytelling to make your brand relatable and memorable.
  • Align your content with your brand voice.
  • Remember the 5 A's of personal branding: awareness, authenticity, action, adaptation, and accountability.

Submission:

4. Submit your outline, script, and video as specified in the course instructions.

• Follow the provided guidelines on how to record and submit your video assignment.

This assignment will help you apply effective communication techniques to develop and enhance your personal brand while exploring methods to inspire, delegate, and provide constructive feedback in a professional setting.

This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the Library site for all support. Check with your professor for any additional instructions.

Help Resources

• Check out this LinkedIn Learning course to help you build your brand: Creating Your Personal BrandLinks to an external site. [Video] (33m 23s)
• Check out this LinkedIn Learning course for tips on virtual presentations: Mastering Virtual PresentationsLinks to an external site. [Video] (45m 37s)
• Check out this video to help you prepare for your recording: Planning Ahead for Recording.
• Check out this video about Public SpeakingLinks to an external site..
• Check out this interactive tutorial: Using Your Own Words: Preventing PlagiarismLinks to an external site..
• Check out the COM 510 Business Communications Library Guide.

The specific course learning outcome associated with this assignment is:

• Apply appropriate communication techniques to develop and enhance your personal brand.
• Explore various methods to motivate, delegate and provide effective feedback in a business environment.

View RubricWeek 9 Assignment – Personal Brand Mini Ted Talk PresentationWeek 9 Assignment – Personal Brand Mini Ted Talk PresentationCriteriaRatingsPtsDevelop an outline for the Personal Brand video that includes the three required components (headline, main point, conclusion, call to action).75 to >67.49 ptsExemplaryDeveloped an outline for the Personal Brand video that includes the three required components (headline, main point, conclusion, call to action).67.49 to >59.99 ptsCompetentDeveloped an outline for the Personal Brand video that includes two of the required components (headline, main point, conclusion, call to action).59.99 to >52.49 ptsNeeds ImprovementDeveloped an outline for the Personal Brand video that includes one of the required components (headline, main point, conclusion, call to action).52.49 to >0 ptsUnacceptableDid not develop an outline for the Personal Brand video that includes the three required components (headline, main point, conclusion, call to action)./ 75 ptsDevelop a script that includes the content in the personal brand outline.75 to >67.49 ptsExemplaryDeveloped a script that includes the content in the personal brand outline.67.49 to >59.99 ptsCompetentDeveloped a script that includes the content in the personal brand outline, but the content is out of order and lacks clarity.59.99 to >52.49 ptsNeeds ImprovementDeveloped a script that includes some of the content but not all of the content in the personal brand outline.52.49 to >0 ptsUnacceptableDeveloped a script that includes the content in the personal brand outline./ 75 ptsCreate a personal brand video that includes the key points to remember.75 to >67.49 ptsExemplaryCreated your personal brand video that includes the key points to remember.67.49 to >59.99 ptsCompetentCreated a personal brand video but did not include all of the key points to remember.59.99 to >52.49 ptsNeeds ImprovementCreated a personal brand video but did not include the key points to remember.52.49 to >0 ptsUnacceptableCreated your personal brand video that includes the key points to remember./ 75 ptsWriting is clear, includes appropriate writing mechanics, and follows SWS formatting requirements.25 to >22.5 ptsExemplaryWriting has very few spelling, punctuation, and grammatical errors; few fragments, comma splices, and run-ons. 0–2 errors present.22.5 to >19.99 ptsCompetentWriting has spelling, punctuation, and grammatical errors that are distracting in a few places; few fragments, comma splices, and run-ons. 3–4 errors present.19.99 to >17.49 ptsNeeds ImprovementWriting has spelling, punctuation, and grammatical errors that are distracting in some places. 5–6 errors present.17.49 to >0 ptsUnacceptableWriting has spelling, punctuation, and grammatical errors, fragments, comma splices and run-ons that distract from the message. More than 6 errors present./ 25 ptsTotal Points: 0