13 Dec Throughout the semester, you and your team have thoroughly analyzed your client’s business and their ideal target markets. Your discussion posts, Minor Pro

BUSN 240 Final Project Marketing Plan and Campaign Template

Assignment Overview:

For this project, you will craft a detailed Marketing Campaign for your client, offering tangible ideas ready for execution within a 12-24 month timeline. Avoid vague suggestions like "use social media"; instead, present well-researched proposals. (For example, if suggesting brand or influencer partnerships, identify specific brands/ influencers aligned with the brand, as well as contact information so the client can connect with the suggested brand or influencer).

Be sure to incorporate findings from previous assignments and incorporate your professor's and client's feedback for a high-quality, relevant plan that will result in your client's success. 

*Note: This is NOT a Case Study. You are not only analyzing the company's current campaigns and saying why they do or do not work. Your FOCUS in this assignment should be on crafting 3-5 tangible Marketing Campaigns (from the data you've collected) ready for the client to implement. 

In your Final Marketing Plan, now that you know your client’s business and customers, be brief and concise with that information. Use bullet points to present information in Sections 3-6, if possible.

Your focus should now be on crafting 3-5 detailed Marketing Campaigns for your Client’s ideal customer, based on the research you have done since Week 3.

You will also find sample Marketing Plans in this week’s Module for you to emulate. Take a look at the examples before getting started with filling out your own plan.

1. Executive Summary:

· Brief Overview:

· Provide a concise summary of the marketing plan, emphasizing key goals and strategies.

2. Introduction:

· Company Background:

· Introduce the selected company and its product/service briefly.

3. SWOT Analysis:

· Conduct a SWOT analysis, highlighting internal strengths and weaknesses; external opportunities and threats.

· Strengths:

· Weaknesses:

· Opportunities:

· Threats:

4. Target Market:

· Define the target market, specifying demographics, psychographics, behavioral traits, and geographic segmentation.

· Demographics:

· Psychographics:

· Behavioral Traits:

· Geographic Segmentation:

Are there multiple target segments? If so, list each group separately. If there is only one target segment, delete the following segments.

· Segment 2:

· Demographics:

· Psychographics:

· Behavioral Traits:

· Geographic Segmentation:

· Segment 3:

· Demographics:

· Psychographics:

· Behavioral Traits:

· Geographic Segmentation:

·

5. Marketing Goals:

· List your client’s goal in bullet point format. Write it as a SMART Marketing goal for the company.

· First Goal:

· Second Goal:

· Third Goal

6. Marketing Mix (4Ps):

Product:

· Current Product Strategy:

· Describe the current product strategy

· Proposed Suggestions:

· Propose simple suggestions to improve the current product strategy if necessary/ applicable.

Price:

· Current Pricing Strategy

· Describe the current pricing strategy

· Suggestions for Improvement:

· Propose simple improvements if necessary/ applicable.

Place/Distribution:

· Current Distribution Channels:

· Identify existing distribution channels

· Suggestions for Improvement:

· Propose simple improvements if necessary/ applicable.

Promotion:

· Current Promotion Methods:

· List current promotion methods

· Proposed Campaigns:

· Briefly propose campaign ideas. (These will be detailed in the following section).

7. Campaign Overview:

Craft 3-5 tangible campaign ideas in detail for the client to implement. Be specific.

Campaign 1 (Name):

· Campaign Duration:

· Objective:

· Detail a practical campaign aligned with the marketing plan:

Campaign 2 (Name):

· Campaign Duration:

· Objective:

· Detail a practical campaign aligned with the marketing plan:

Campaign 3 (Name):

· Campaign Duration:

· Objective:

· Detail a practical campaign aligned with the marketing plan:

8. Implementation Plan:

· Timeline:

· Create a simplified timeline for implementing the proposed strategies. This should cover the next 12-24 months. You may be as broad or specific as the campaigns require. (Is the campaign holiday-based? Seasonally specific or not? Year-long?)

9. Measuring Success:

· Analysis Methods:

· Define basic metrics and methods for analyzing campaign success.

Ideas for you to use as a Springboard:

Below are 15 campaign strategy ideas that can be adapted for various businesses and industries, irrespective of the platform. These should be a springboard for you to develop detailed ideas specific to your client. Please take a look at these and let them spark ideas for you. These are just ideas that you may use as a starting point for developing unique and detailed plans in case you do not already have ideas.

Please be very detailed so that your client has a fully detailed plan that is ready to implement!

· Influencer Takeover:

· Allow influencers to take over your social media accounts for a day, providing their unique perspective on your product or service.

· User-Generated Content (UGC) Showcase:

· Encourage customers to create and share content related to your product, then feature the best submissions on your platforms.

· Flash Mobs or Flash Sales:

· Organize surprise events or sales with limited-time offers, creating excitement and a sense of exclusivity.

· Virtual Events or Webinars:

· Host online events or webinars to showcase your expertise, connect with your audience, and introduce your product or service.

· Storytelling Series:

· Share compelling stories about your brand, employees, or customers through a series of posts, fostering a stronger emotional connection.

· Challenge Campaigns:

· Create a challenge related to your product or industry, encouraging followers to participate and share their experiences.

· Milestone Celebrations:

· Celebrate company milestones, anniversaries, or achievements with special promotions, giveaways, or events.

· Exclusive Sneak Peeks:

· Offer sneak peeks or behind-the-scenes looks at upcoming products or services to build anticipation and curiosity.

· Virtual Reality (VR) or Augmented Reality (AR) Experiences:

· Utilize VR or AR to provide immersive experiences, allowing customers to interact with your brand in innovative ways.

· Themed Content Weeks:

· Devote a week to a specific theme related to your brand, sharing content, promotions, and activities centered around that theme.

· Interactive Quizzes and Polls:

· Create engaging quizzes or polls related to your industry, encouraging audience participation and providing valuable insights.

· Cross-Platform Challenges:

· Develop challenges that span multiple platforms, encouraging users to engage with your brand across various channels.

· Celebrity Shoutouts:

· Seek shoutouts or endorsements from relevant celebrities or well-known figures to enhance your brand's credibility.

· Subscription Box Partnerships:

· Collaborate with subscription box services to feature your product in their boxes, reaching a broader audience.

· Augmented Reality Filters:

· Design custom AR filters for social media platforms that users can apply to their photos, creating a fun and shareable experience.

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