14 Aug 281. A good share of total U.S. wholesale sales are made by manufacturers’

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281. A good share of total U.S. wholesale sales are made by manufacturers' sales branches because: A. they are well-managed. B. branches are usually placed in the best market areas. C. costs are lower because some marketing functions are eliminated. D. about half of all wholesale businesses are owned by manufacturers. E. All of these are...

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14 Aug 201. ________ offer “hard goods” at substantial price cuts to customers.

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201. ________ offer "hard goods" at substantial price cuts to customers. A. Supermarkets B. Discount houses C. Supercenters D. Mass-merchandisers E. Convenience stores 202. Regarding discount houses, which of the following statements is TRUE? A. The early discount houses emphasized hard goods. B. While some conventional retailers cut price on competitive items, discount houses regularly sell all of their products at smaller...

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14 Aug 161. When the manager of a local electronics store decides to offer its cu

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161. When the manager of a local electronics store decides to offer its customers a gift-wrapping service for the holidays, this is a decision about: A. Product B. Place C. Promotion D. Price 162. When a supermarket manager decides to offer online ordering at the store's website, this is a decision about: A. Product B. Place C. Promotion D. Price 163. When a supermarket manager decides...

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14 Aug 81. Franchising now accounts for about a third of all retail sales. True

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81. Franchising now accounts for about a third of all retail sales. True False 82. The supercenter retailing format began in the U.S. and then was exported to other countries. True False 83. Consumers in less-developed nations have the income to support mass distribution. True False 84. In-store shopping varies a lot...

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14 Aug 121. Agent wholesalers are very common in international marketing. True

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121. Agent wholesalers are very common in international marketing. True False 122. Manufacturers' agents sell related products for several competing manufacturers. True False 123. More than half of all agent wholesalers are manufacturers' agents. True False 124. Manufacturers' agents don't cost the producer anything until something sells. True False 125. Manufacturers' agents earn higher...

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14 Aug 1) A company’s total marketing communications mix consists of a special blend of

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1) A company's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer relationships. This is also called ________. A) direct marketing B) integrated marketing C) the promotion mix D) competitive marketing E) target marketing 2) The use of...

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14 Aug 1) Which of the following is NOT a typical supply chain member? A) resellers B)

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1) Which of the following is NOT a typical supply chain member? A) resellers B) customers C) intermediaries D) government agencies E) raw materials supplier 2) ________ the manufacturer or service provider is the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service. A) Downstream from B) Upstream from C) Separated from D) Congruous to E) Parallel with 3)...

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14 Aug 1) A company sets not a single price, but rather a ________ that covers differen

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1) A company sets not a single price, but rather a ________ that covers different items in its line that change over time as products move through their life cycles. A) pricing by-product B) pricing structure C) pricing loop D) pricing cycle E) pricing bundle 2) Companies facing the challenge of setting prices for the first time can choose between two...

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14 Aug 1) ________ is the amount of money charged for a product or service. A) Experien

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1) ________ is the amount of money charged for a product or service. A) Experience curve B) Demand curve C) Price D) Wage E) Salary 2) Price is the only element in the marketing mix that produces ________. A) revenue B) variable costs C) expenses D) outfixed costs E) stability 3) If a seller charges ________ than the buyer's perceived value, the company's sales will ________. A) more; benefit B) more; suffer C) less; increase D) less; suffer E) none of...

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14 Aug 1) What are the two ways that a company can obtain new products? A) line extens

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1) What are the two ways that a company can obtain new products? A) line extension and brand management B) internal development and brand management C) new-product development and acquisition D) service development and product extension E) market mix modification and research and development 2) Product improvements, product modifications, and original products can all be classified as ________. A) pioneer...

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