14 Aug Assignment 2: Part B: Your Marketing PlanDue Week 6 and worth 240 pointsIn Assig

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Assignment 2: Part B: Your Marketing PlanDue Week 6 and worth 240 pointsIn Assignment 2, using the same company from Assignment 1, you will focus on the companys mission, introduction, and branding.Note:You may create and /or make all necessary assumptions needed for the completion of...

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14 Aug For many global companies, China represents a very attractive market in terms of

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For many global companies, China represents a very attractive market in terms of size and growth rate. Yet, it ranks lower in terms of economic freedom and higher in political risk than other countries' markets because it has a communist government. Despite these risks, many popular and reputable companies...

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14 Aug Overview The objective of this assignment is to go beyond theory to provide y

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Overview The objective of this assignment is to go beyond theory to provide you with the necessary tools to apply the marketing concepts presented during the week to your consumer experience or to your organization or the industry in which it operates. At the completion of this assignment you...

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14 Aug Topic 2: Loyalty and Distribution Methods Are loyalty programs more likely to

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Topic 2: Loyalty and Distribution Methods Are loyalty programs more likely to be successful for certain kinds of products and service than for others? Given the proliferation of loyalty programs, how can you differentiate your program from competitors programs? What are your thoughts on using a franchise as a method of...

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14 Aug week 1Identify and describe 3 or more distinct market segments within a specific

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week 1Identify and describe 3 or more distinct market segments within a specific industry, such as aerospace or automobile manufacturing. What differences are apparent? Why would this matter to a marketer?dq2Identify and describe a potential ethical dilemma that a marketer might face when segmenting a...

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14 Aug Question 1 Before Ben & Jerry’s launched their ice cream in the United Kingdom,

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Question 1 Before Ben & Jerry's launched their ice cream in the United Kingdom, the company conducted extensive research to determine whether the package design was appropriate. The research indicated that British consumers perceived the colors differently than U.S. consumers. The package design was changed accordingly. This type of strategy...

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14 Aug week 1Identify and describe 3 or more distinct market segments within a specific

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week 1Identify and describe 3 or more distinct market segments within a specific industry, such as aerospace or automobile manufacturing. What differences are apparent? Why would this matter to a marketer?dq2Identify and describe a potential ethical dilemma that a marketer might face when segmenting a...

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14 Aug WEEK 5What product or service have you recently encountered that would be partic

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WEEK 5What product or service have you recently encountered that would be particularly suited for multi-channel or interactive marketing? Why? What are the benefits of multiple marketing channels? Are there any disadvantages? Explain.DQ2What are the characteristics of marketing channels? What 3 factors should be considered...

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14 Aug week 3What is the difference between primary and secondary market data? What are

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week 3What is the difference between primary and secondary market data? What are the advantages and disadvantages of each?dq 2What are 3 brands of the same product (e.g., breakfast cereal) that are positioned differently? How are they differentiated?week 4Describe the five characteristics of a good...

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14 Aug Details:Identify a product that will be the focus of your research. The product

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Details:Identify a product that will be the focus of your research. The product might be one of personal interest (e.g., computers/electronics, cell phones, cars, food services, home health care) or concern (e.g., blood diamonds, tobacco).In a Word document, briefly describe the consumer appeal and environmental...

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