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 At the annual strategic planning retreat, you have been tasked to identify processes and objectives related to building the organization's non-financial performance measures, such as customer satisfaction, customer retention, time to market, market presence, etc. As a company seeks to increase its future earnings through...

Overview Marketing in the digital age is very dynamic; it is necessary to monitor multiple digital channels and platforms to engage with your target audience without missing any opportunity. Digital channels and platforms are measurable and allow for monitoring performance of your marketing efforts in...