14 Aug DQ 1″National Cultures in Four Dimensions: A Research-Based Theory of Cultural

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DQ 1"National Cultures in Four Dimensions: A Research-Based Theory of Cultural Differences Among Nations," is considered seminal in several fields, including marketing, international business, and organizational development. Based on your experiences and readings, how does Hofstede's model help a marketer plan a global market entry?DQ 2With regard to "Fair Trade...

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14 Aug DQ 1What are the various types and functions of marketing intermediaries? Which

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DQ 1What are the various types and functions of marketing intermediaries? Which are more important to large business and why? Which are more important for the small business and why?DQ 2One of the 4 Ps of marketing is place. The assumption is that a channel...

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14 Aug DQ 1With regard to “Consumer Perceptions of Price, Quality, and Value: A Means-E

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DQ 1With regard to "Consumer Perceptions of Price, Quality, and Value: A Means-End Model of Synthesis of Evidence," comment on the problem of perceived versus objective quality. Provide examples. How does this affect the marketing of services?DQ 2Think of two creative ideas for services to...

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14 Aug DQ 1Define integrated marketing communications (IMC) and discuss the importance

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DQ 1Define integrated marketing communications (IMC) and discuss the importance of teamwork in achieving a successful IMC effort. Provide examples of how this concept would apply to a specific organization. Use the Schultz and Kitchen article on "Integrated Marketing Communications in U.S. Advertising Agencies: An...

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14 Aug DQ 1As stated in this week’s reading, “Whether a company grows, survives, and ma

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DQ 1As stated in this week's reading, "Whether a company grows, survives, and makes a profit could depend upon how their products or services are defined." What does this statement mean to a company or to consumer perception?DQ 2Selden and McMillan, in "Manage Customer-Centric InnovationSystematically,"...

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14 Aug DQ 1With respect to the articles assigned and any other articles/research that y

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DQ 1With respect to the articles assigned and any other articles/research that you are able to draw upon, do marketers have an obligation to avoid marketing to vulnerable consumers as defined by Craig Smith and Cooper-Martin in "Ethics and Target Marketing: the Role of Product...

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14 Aug DQ 1In light of “Wrestling With Ethics” and other research/articles that you are

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DQ 1In light of "Wrestling With Ethics" and other research/articles that you are able to draw upon, should profitability drive social responsibility? Be sure to support your discussion question responses with evidence from the readings and/or additional references.DQ 2Should there be greater government regulation with...

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14 Aug DQ 1What are the components of a common marketing plan? Why is it important have

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DQ 1What are the components of a common marketing plan? Why is it important have a strategic marketing plan? How does the type of product or service affect the marketing strategy? Provide an exampleDQ 2What are the aspects of marketing management? How has the marketing...

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14 Aug .webster.edu/courses/1256664/quizzes/1676140/take#” s0-d-e1-ft#http:=”” dist=””

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.webster.edu/courses/1256664/quizzes/1676140/take#" s0-d-e1-ft#http:="" dist="" images="" answers_sprite-0d764f2477.png");"="" background-repeat:="" initial;"="">Flag this QuestionQuestion 10.6 ptsWhich stage in the product life cycle is critical to a product's survival because competitive reactions to the product's success during this period will affect the product's life expectancy?GrowthDeclineExpansionIntroductionStabilization.webster.edu/courses/1256664/quizzes/1676140/take#" s0-d-e1-ft#http:="" dist="" images="" answers_sprite-0d764f2477.png");"="" background-repeat:="" initial;"="">Flag...

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14 Aug Module 3 – CaseDISTRIBUTION & MARKETING PLANAssignment OverviewOne interesti

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Module 3 - CaseDISTRIBUTION & MARKETING PLANAssignment OverviewOne interesting aspect of distribution channels occurs when aretailer, in this case, Amazon, integrates backward with the intent ofattracting suppliers (authors with brand names) and the expectationof utilizing other outlets (traditional bookstores) for full distribution ofits products. In...

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