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Digital Marketing Plan Instructions: Develop an 8–10-page digital marketing strategy for a new pet food product (or new product or line extension at your employer or future employer.)  Introduction: Digital marketing and social media have completely changed the face of marketing. It is...

Rita McGrath, Columbia Business School professor and author of the article, "Transient Advantage," discusses several traps that can blind a company to the need for imminent changes to their strategy to preserve competitive advantage. These traps, discussed in the second half of the article, include:...

Post a message explaining how an organization can use successful project management strategies to ensure its project remains on schedule and under budget.  What examples of project management (places where there was an intentional and identified plan, resources, and list of tasks to accomplish a...

This week's discussion topic: Share your preferred strategy for resolving inequity. What are the pros and cons? Introduction, Main Ideas, and Conclusion - Include an Introduction, Main Ideas, and Conclusion to the paper. The Introduction, Main Ideas, and Conclusion should each include 5 to 7...

 Watch the following two videos and explore the website featuring the APWU (American Postal Workers Union) union contract negotiations.  https://www.youtube.com/watch?v=JNuyga-8S38&feature=emb_logo https://www.youtube.com/watch?v=ZH2eoEcAJtw&feature=emb_logo   FIRST Post: 150 words minimum 1) From what was stated in the videos and found on the website, what are some of...

Assessing the Impact of Financial Strategy Changes: Considering UST's transition to a leveraged recapitalization from a long-standing conservative debt policy, what are the potential implications for the firm's credit rating and cost of capital? Analyze how this strategy might alter the risk-return profile for bondholders...